Promotional items can be a great way to increase your exposure. But it can also bring in drastic results if it lacks planning and vision. Below mentioned are some of the best ways to avoid the common mistakes while purchasing gifts for your clients.
Developing products without an objective
Before contacting any provider, decide on what you want your item to do. It is more likely to get better results with properly set objectives to be completed in hand. It only gets better if the product has some function of its own other than promoting your business.
Be aware of the utility of the product you are going to depend on your promotion. Even a paper weight can serve the purpose but not something that will be left in the cupboards away from the common view. No matter how attractive or costly your gift may be, it is as good as trash if it does not aid to promote your business.
Targeting wrong demographics
If you are planning to provide bulk promotional products, make sure you provide them to the right target audience. For example, if you run a business of cosmetic items, forget about providing your promotional items to boys. It will just probably be a waste of your money.
Lack of contact info
The main aim of these products is to inspire more people to engage with your business. For that, providing all the contact info is of prime importance. Do not keep expectations that people will go on to search for your business on their own just because they got a freebie. Make things easier for them to find you.
Expect no one to go through bulk details provided on promotional products. If you stuff it with information overload, it will most probably turn into something just to keep in store. Provide only that is necessary. Take care of the available imprint area to avoid making it congested.